Employer Branding

Tips for Creating and Managing a Positive Company Culture

As businesses think more and more about how they can improve employee engagement and compete for top talent, they’re taking a closer look at their company culture. The environment employees work in can have an immense impact on productivity and retention rates and attract – or repel – job candidates from joining your organization. Here…

The Importance of Strong Employer Branding During the Interview Process

In today’s competitive hiring landscape, companies need a cohesive and well-defined brand to help them stand out from other businesses that are also hoping to attract top talent. Many companies spend considerable resources developing their corporate website and social media presence to reflect their brand. However, what some organizations don’t realize is that a company’s…

Employer Brand Strength and the Impact on the Job Offer

With the national unemployment rate hovering at just 3.9 percent, according to the U.S. Bureau of Labor Statistics, it’s safe to say a version of the following phrase has been uttered with a tremendous amount of frequency lately: “You’re hired.” When candidates are formally given an offer to join your company, it’s not necessarily an…

3 Effective Ways to Create a Winning Employer Brand

When it comes to attracting skilled workers, branding can serve as an effective recruitment method. In fact, according to polling from Glassdoor, job candidates are 40 percent more likely to apply for a job when they recognize a brand. However, to build a truly winning brand — the kind that candidates don’t just notice but…

Selling Your Brand Internally

Companies tend to relegate marketing to the realm of customers, focusing on how they can influence more people to buy what they are selling. Another market that is just as important, however, is the company’s employees & the people who present the brand to customers. Yet companies very often ignore this critical constituency. Internal marketing…

How to Craft a Strong Change Narrative for Your Company

When your company is undergoing major change, it can be a tough transition for everyone, especially your organization’s employees. After all, they may be wondering how the company’s transformations will affect them, their roles, responsibilities, co-workers, leadership and other aspects of their lives in the coming months. To help dispel any rumors and to ensure…

Creating a Strong Employee Brand to Hire Effectively

In today’s hiring environment in the U.S. in which unemployment is low, companies need to do everything it takes to attract strong candidates and showcase the organization as a place people want to work. To that effect, it’s crucial that employer branding and visibility are top of mind, especially digitally. “Today’s competitive talent market requires…