Today’s senior business managers face not only traditional business planning tasks when driving growth within their organization, but also the need to understand new marketing challenges and opportunities presented by technologies that were not taught in business schools even five or ten years ago. Key among those business planning elements are marketing and public relations…
Are leaders born or made? It’s an interesting question that produces a plethora of answers. But here’s something that isn’t up for debate: People are naturally attracted to leaders. Leaders possess capabilities that can inspire others to become their best, something that business owners eagerly seek in the people they hire and the individuals they…
With all the daily tasks that need to be accomplished when operating an effective business, thinking ahead about future responsibilities and strategies can feel like it should be last on your to-do list. However, it’s smart to begin planning for the growth of your business now, so you can set your company up for success…
As businesses think more and more about how they can improve employee engagement and compete for top talent, they’re taking a closer look at their company culture. The environment employees work in can have an immense impact on productivity and retention rates and attract – or repel – job candidates from joining your organization. Here…
In today’s competitive hiring landscape, companies need a cohesive and well-defined brand to help them stand out from other businesses that are also hoping to attract top talent. Many companies spend considerable resources developing their corporate website and social media presence to reflect their brand. However, what some organizations don’t realize is that a company’s…
With the national unemployment rate hovering at just 3.9 percent, according to the U.S. Bureau of Labor Statistics, it’s safe to say a version of the following phrase has been uttered with a tremendous amount of frequency lately: “You’re hired.” When candidates are formally given an offer to join your company, it’s not necessarily an…
When it comes to attracting skilled workers, branding can serve as an effective recruitment method. In fact, according to polling from Glassdoor, job candidates are 40 percent more likely to apply for a job when they recognize a brand. However, to build a truly winning brand — the kind that candidates don’t just notice but…
Companies tend to relegate marketing to the realm of customers, focusing on how they can influence more people to buy what they are selling. Another market that is just as important, however, is the company’s employees & the people who present the brand to customers. Yet companies very often ignore this critical constituency. Internal marketing…